Underdog International
Visual identity

Underdog International is a charity that works with children and dogs and aims to have 800,000 children taking part in youth outreach programmes, 190,000 children benefiting from animal-assisted therapy, and 10,000 dogs adopted into loving families by 2025.

Underdog International is staffed by volunteers with an emphasis on those under the age of 18. The identity needed to speak to young people as a relatable and aspirational brand, whilst also appealing to adults as a trustworthy source for adopting dogs needing homes.